Comme Des Garcons for Dummies

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties on the planet. Its international good results was not constructed via conventional advertising and marketing or mainstream tendencies, but through a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution turned the inspiration for CDG’s throughout the world growth.

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CDG gained Global attention by presenting apparel that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and potential buyers early inside the eighties.

This global visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed photos of the gathering with visuals taken at Auschwitz focus camp, as well as the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", Comme Des Garcons notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter collection dealt with the concept in the persona,[15] the various ways to existing 1's self to the planet. Fusing tailored menswear with feminine features such as corsets and flower printed costume fabrics, Persona was A further selection that merged the feminine Along with the masculine.

CDG designed a strong distribution program by placing its products and solutions in major luxury stores like Dover Street Current market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand usage of elite consumers globally whilst preserving its inventive integrity.

In 2017, the corporate introduced a new fragrance, Concrete, and marked its start within the US which has a supper curated by the artist and chef, Laila Gohar.

Each individual retailer was designed as a creative Area, maximizing CDG Hoodie's popularity for innovation and offering buyers an immersive retail experience.

Together with the increase of online shopping, CDG expanded its access by supplying collections as a result of official and partnered e-commerce platforms. Social websites and fashion communities assisted unfold the manufacturer’s identity, generating parts just like the Engage in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG arrive at international mainstream visibility although keeping genuine to its edgy creative imagination.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually a lot more like art installations than trend displays acquired around the world media coverage, reinforcing the brand name's status for groundbreaking creativeness.

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The corporate also generates a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[6]